Hiring an SEO specialist is one of the most important decisions you can make for your business. In today’s highly competitive digital landscape, ranking on Google can mean the difference between consistent organic traffic and being invisible online. If you’re considering hiring an SEO expert from the Philippines, you’re on the right track—Filipino SEO specialists are known for their expertise, affordability, and results-driven strategies.
But not all SEO professionals are created equal. You need to ask the right questions to separate the true experts from the amateurs. In this guide, we’ll walk through 25 essential questions to help you find the best SEO specialist for your business.
Technical SEO Expertise
What SEO tools do you use regularly, and why? (Ahrefs, Semrush, Google Search Console, Screaming Frog, etc.)
How do you conduct a full SEO audit, and what tools do you use?
Can you explain how you optimize websites for Core Web Vitals and page speed?
What experience do you have with structured data, schema markup, and rich snippets?
How do you handle website migrations and prevent ranking drops?
On-Page & Off-Page SEO
What’s your step-by-step approach to keyword research?
How do you optimize meta titles, descriptions, headers, and images for SEO?
What’s your link-building strategy? Do you focus on quality or quantity?
Can you explain how you approach local SEO and Google My Business optimization?
How do you identify and fix duplicate content issues?
Content & Strategy
What’s your process for developing a content-driven SEO strategy?
How do you optimize blog posts for SEO without making them sound robotic?
How do you update old content to improve rankings?
Have you worked with eCommerce SEO? What are your best strategies?
Can you share a case study of a successful SEO campaign you’ve managed?
SEO Analytics & Reporting
How do you measure the success of an SEO campaign?
What SEO KPIs do you track and report on?
How often do you provide reports, and what do they include?
Can you share a sample SEO report you’ve created?
How do you handle ranking drops and Google penalties?
Work Experience & Industry Knowledge
Have you worked with international clients before?
What industries have you specialized in for SEO?
Do you have experience with WordPress, Shopify, Wix, or custom-coded sites?
How do you stay updated with Google’s algorithm changes?
Do you work independently or with a team?
Final Thoughts: Hire Smart, Get Results
Hiring an SEO specialist in the Philippines can be a game-changer for your business—if you choose wisely. By asking these 25 essential questions, you can identify a true expert who can help your website rank higher, drive more organic traffic, and ultimately grow your revenue.
If you want to dominate search rankings, don’t settle for anything less than proven expertise and data-driven strategies. Start your search with these questions and find an SEO partner who will take your business to the next level!