SEO outsourcing agency services can be the key to solving your ranking problems. If your website isn’t performing well on search engines, it’s likely that your on-page SEO isn’t properly optimized. Ensuring that the keyword you are targeting is incorporated into every on-page SEO element is essential in improving your rankings on Google. It’s important to consider the various ranking factors that influence your site’s on-page optimization. Working with a technical SEO specialist can further enhance your website’s performance and visibility.
Here are the top five on-page SEO elements you should focus on if you want to rank on Google:
- Content: Content is still king. Optimizing your content to align with EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) and Google’s Helpful Content Update will help improve your rankings. Incorporating your target keyword in both the first and last sentences of your paragraphs is a best practice for optimal SEO impact.
- Headings: Unique and optimized headings enhance both user experience and search engine rankings. Incorporating the target keyword in your headings improves search visibility, while a well-structured heading helps users navigate your content easily.
- Title Tag & Meta Description: A unique and compelling title tag and meta description improve your click-through rate (CTR). While meta descriptions are not a direct ranking factor, they influence user engagement. Best practices suggest keeping your title tag between 30-60 characters and your meta description between 70-155 characters.
- URL Structure: A clear URL structure helps users and search engines understand your content better. Including your target keyword in the URL enhances optimization. Updating blog URLs yearly, especially if they contain dates, keeps content relevant. Additionally, utilizing off-page SEO strategies such as backlink building and social signals strengthens your rankings.
- Alternative Text: Adding alt text to images improves SEO since Google reads text rather than images. Describing images accurately and including your target keyword can help them rank in Google Images search results.
By implementing these on-page SEO strategies, you can improve your website’s rankings and online visibility. Partnering with an SEO outsourcing agency or an SEO specialist in the Philippines can help you optimize these elements effectively and achieve better results.